Grammy® Winner and Business Entrepreneur Pitbull Invests in New Connected Fitness Equipment CLMBR

The collaboration will provide state-of-the-art fitness equipment and content to Sports Leadership and Management Public Charter Schools across the Country


CLMBR, a leader in connected fitness technology, today announced Grammy® Winner, education advocate, business entrepreneur and motivational speaker, Pitbull has joined the CLMBR investment team to support the commercial launch of the company’s two flagship products:CLMBR Connected and CLMBR Pure. As a part of the collaboration, CLMBR and Pitbull will donate a CLMBR Connected machine along with full, unlimited access to the on-demand, instructor-led fitness content to every Sports Leadership and Management (SLAM!) public charter school throughout the country.



“It’s an honor to be involved with a great group of investors at CLMBR, as we’ve all climbed our way to the top,” says Armando Christian Perez (Pitbull). “What caught my eye about CLMBR is its unique workout, it reminds me of performing on stage. I know people are going to enjoy this new way of working out at home.”

CLMBR is an ergonomic and innovative vertical climbing machine. It’s the first vertical climber to feature a large-format touch display with on-demand, instructor-led classes. The patent-pending design has a high-quality build, minimal level of required maintenance, and features an integrated audio system that can fill an entire room with sound, enhancing excitement for the user. It also offers a state-of-the-art companion app to display key metrics, including vertical feet climbed and workout targets reached.

SLAM! is a network of tuition-free public charter K-12 schools serving students who seek careers in the Sports Leadership and Management industries. Pitbull helped start SLAM in 2013 in Miami’s Little Havana neighborhood, where he grew up. Today, SLAM! operates in eleven different cities throughout the country and has a 100 percent graduation rate.


“We are thrilled to have Armando join our team to help launch CLMBR in the market and bring an exciting fitness modality to consumers,” added Avrum Elmakis, founder and CEO of CLMBR. “CLMBR is committed to democratizing fitness and I’m honored to work with Armando to provide CLMBR Connected to SLAM! Charter Schools around the country to provide kids access to on-demand connected fitness to start their wellness journey. With so many schools around the country lacking proper physical education courses to remain fit, it was a no-brainer for us to work with Pitbull to help SLAM!.”

Pitbull joins the CLMBR investment team alongside Jay-Z, Novak Djokovic, venture capital and private equity firm KBW-Ventures, exercise physiologist and CEO and Founder of 22 Days Nutrition, Marco Borges, and co-Founder and former CEO of YouTube, Chad Hurley.



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