Actress Gigi Dia is the Face of Beautyblender for Sephora
Beautyblender Bounce Airbrush Liquid Whip Concealer is a high-coverage formula that comes in 40 shades. This concealer is certainly an overachiever, with the brand claiming it "brightens, smooths, and hydrates all in one swipe." Despite its high pigment concentration, it's described as lightweight and promises an airbrushed finish and 24-hour wear.
Gigi Dia is a well-known actress whose career took off after starring in a number of international award winning films. Brands around the world started to hear about her and Beautyblender though Gigi would be perfect to represent their darkest shade of the concealer. Her features and skin were the perfect match for an airbrushed finish look, and her fame was going to make the brand even better known.
When Beautyblender started, they didn’t have shades for all skin tones, to what the creator and CEO of Beautyblender Rea Ann Silva said: "We made a mistake by not releasing all 40 shades at the time of the launch, but I did everything in my power to fix the problem and ensure it never happens again."
All the biggest beauty magazines featured the success of this new dark shade addition to Beautyblender, and as Allure mentioned “when the brand launched the Bounce Foundation, many fans were quick to call out the sparse options for those with darker skin tones. People slammed the brand for catering to mostly lighter and medium skin tones with 32 shades in what Silva initially thought was an inclusive range. The criticism was swift and harsh.”
Silva didn't get defensive or take those comments lightly; she listened to everyone. "The hardest was people calling me racist and that I should have known better," says Silva. "Diversity is in my DNA — my family is literally the definition of it."
Gigi Dia made history by being the first woman representing the expected darkest shade of the Beautyblender concealer.