A Cleaner Seat, a Happier Peach: The Women Behind Magic Toushée

“When you go to the bathroom in a public restroom, do you sit or hover?”

This was the question Zoe Ballin posed to her former co-worker turned best friend, Carly Morgan, one afternoon in a coffee shop. Carly’s immediate answer: “Hover.”

Every woman knows the hover. The annoying yet unavoidable leg workout you do when you have to use a public restroom but don’t want your peach touching the seat. It’s for this exact reason that Zoe looked at Carly with a knowing smile that day and posed the solution that would become Magic Toushée, an elegant, purse-sized toilet seat cleansing spray with a simple promise: A cleaner seat for a happier peach.

Two former coworkers, one shared frustration

Zoe and Carly first crossed paths in 2021, when they worked together in marketing. Their careers eventually took them in different directions, but a candid conversation about this everyday frustration brought them back together, this time as business partners.

From disposable toilet seat liners that always seem to rip apart to hovering over a public toilet seat, the two friends realized the anxiety of using a public toilet was one of the most universal experiences in a woman’s life, and one of the least discussed. In an airport terminal, a restaurant powder room, or a crowded music venue between sets, public restrooms are a place where women have simply learned how to use the restroom without ever actually touching the seat.

They believed in a better way, and so spurred on by their already strong working relationship and their ability to see a long to-do list through, they created the solution they had never been able to find.

A little bit of magic, in your purse

The founders wanted something women would be proud to pull out of their bag, not hide in it.

Magic Toushée is small enough to slip into a clutch and pass through TSA, and it’s chic enough that you’ll want to take it everywhere you go. The ritual takes seconds: spray two or three times, wait or wipe dry, and sit with confidence. A light peach scent and soft pink striped packaging make it feel more like a beauty essential than a cleaning supply.

What’s next

Magic Toushée launches at the end of November, just in time for holiday gifting. The founders are in conversations with local boutiques and exploring travel retail, with the goal of placing the spray where women need it most.

For Zoe and Carly, the bigger win is the conversation itself. A challenge women have just always quietly accepted finally has a solution, and a name that makes people smile.

Sometimes all it takes is two former coworkers, one honest conversation, and a little bit of magic.

Learn more at magictoushee.com